A proof is a sample that represents what will be produced. It lets you confirm layout, color, and copy before the full run. No proof means you accept the risk that the job may not match what you had in mind.
When proofs are worth it
New designs, critical color, or large quantities justify a proof. One-off reorders of an unchanged job often do not. Your printer can say when a proof is standard or optional for that product.
Soft vs hard proof
A soft proof is an on-screen preview; it is indicative but not exact for color and substrate. A hard proof is printed, usually on or near production stock. For color-critical work, a hard proof is the only way to confirm how it will look.
When to insist on a proof
• First run of a new design or new vendor.
• Color or brand must match a standard.
• High quantity or high consequence of error.
Common mistake
Approving a proof without checking it. Once you sign off, we run. Errors found after approval are the most avoidable cause of reprints.