Local and online printers both produce print. The differences are in how you communicate, how you proof, and how quickly you can fix problems. Neither is universally better; it depends on your job and preferences.
Communication and proofing
Local shops often allow in-person proofing and same-day pickups. Online printers rely on digital proofs and shipping. If you need to see a hard proof before the run, local can make that easier. If you are comfortable approving digitally and waiting for shipment, online can work.
Capability and consistency
Both can produce quality work. Local shops may have a narrower range of products; online printers may offer more options but less hands-on guidance. Consistency depends on the vendor, not the channel.
When to choose which
• Local: you want in-person proofing, quick pickup, or a single point of contact.
• Online: you are comfortable with digital workflow and shipping, and you want a wide product range.
• Either: specify the same file and specs; quality is driven by process, not location.
Common mistake
Assuming online is always cheaper or local is always better. Price and quality vary by vendor. Compare like-for-like specs and ask what is included in the quote.