A useful print brief can be a few sentences. Tell us what you are making, who will use it and when you need it. You can leave technical choices open and ask for a recommendation.
Start with what you know
Include an estimated quantity or range, the finished size if known and the setting where the piece will be used. If you want a particular look or feel, attach a photo or describe it in everyday language. "A sturdy handout for a client presentation" gives us something useful to work with.
Keep multi-part jobs easy to follow
List each item, its quantity and any different designs or locations. For a reorder, share the previous order number, approximate order date or a sample, and tell us what should stay the same or change.
A short brief you can adapt
- Purpose: a customer open house at two locations.
- Items: two outdoor banners and roughly 500 handouts.
- Artwork: logos available; the handout design is still being finished.
- Deadline: the event date, plus your preferred pickup or delivery arrangement.
- Advice needed: banner size and a suitable paper for the handouts.
Confirm the final details in writing
An initial brief can be approximate. Before production, we confirm the final quantity, dimensions, materials, finishing, price and schedule with you. Keeping that agreed version together helps everyone work from the same information.