Two shops quoting "500 brochures" can give very different numbers. Price depends on quantity, size, paper, ink coverage, finish, and turnaround—not just the product name.
Quantity and run length
Unit pricing often falls as quantity increases because some preparation is shared. The actual breaks depend on the printing method, artwork versions and finishing. Ask for comparable quantity options instead of assuming a fixed discount.
Substrate and finish
Paper weight, coating, and color affect price. So do lamination, UV coating, and binding. A "brochure" on 80# matte is not the same price as one on 100# gloss with lamination.
Turnaround
Rush service often carries a premium. Standard turnaround lets us schedule efficiently; rush can mean overtime or pushing other work.
To compare quotes fairly
- Match specs exactly: same size, quantity, paper, and finish.
- Same turnaround (standard vs rush).
- Include any setup, proof, or shipping in the comparison.
Compare the complete job
Check that each quote covers the same finished size, paper, finishing and delivery arrangements. A lower price may describe a different product. If your specifications are still open, ask what each option changes about appearance, durability and total cost.